email marketing tool

is earned for every $1 you spend on
email marketing.

Source Litmaus. The ROI of Email Marketing

Of email check
their inbox daily.

Constant Contact 2021 research

Of consumers like getting
weekly promotional emails.

Constant Contact 2021 research
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What is Email Marketing?

Email marketing is a sort of direct marketing that entails sending commercial communications to customers via email. It's much more than that, though, if you're doing it correctly.

You can stay in touch with people who want to hear from you through email marketing. While sales are frequently the focus, email marketing is also about education, brand awareness, and most importantly, relationship building.

What is email marketing, exactly? In order to maximize your marketing efforts and meet your business or nonprofit goals, good email marketing entails sending targeted communications to the appropriate individuals at the right time.

Email Marketing Benefits

There are many ways to market your company, but email marketing has the best ROI of any marketing strategy. As a result, it's a cost-effective way to reach out to your customers and supporters in a place where they spend a lot of time — their inbox.

Email Marketing Types?

While newsletters and sales promotions are the most well-known types of email marketing campaigns, you should be aware of a few more.

A welcome series is the most crucial sort of email campaign that should be sent by every business or nonprofit. The type of email marketing campaigns you have to send out after that is determined by your company or nonprofit.

Here are some examples of email marketing campaigns you should consider launching on behalf of your business:

Email Marketing Best Practices

Choose a reputable email provider/vendor and brand a mobile-friendly email template with your logo and company colors when it comes to email marketing best practices. Then, for more focused marketing, develop segmented email lists.

It's time to create your automated welcome email series and start building your permission-based email list now that you have those foundational pieces in place.

As you proceed beyond the welcome email series, write engaging content that encourages your reader to take action, carefully craft your subject lines for maximum open rates, and track your campaign to determine what works and what doesn't.

Following these email marketing best practices will give you the best chance of having a successful campaign.

What is the Most Effective Way to begin Using Email Marketing?

The first step in getting started with email marketing is determining whether or not you need to use it for your business and why. You do, as a matter of fact. After that, you'll need to register with an email marketing service.

What to Look For When Choosing an Email Marketing Service

The following are the most crucial aspects to look for in an email marketing service provider:

After you've answered those two questions, you should seek the following qualities in an email marketing service:

If the email marketing vendor you're considering doesn't have the features listed above, you might want to seek elsewhere. Thankfully, Global Business Commerce has it all and more!

Try Out Global Business Commerce Right Now!